Buyamia x Prospective Partner
AI-Powered Procurement & B2B Growth Platform
Strategic Partnership Overview Below
Who We Are
Buyamia is Indonesia's leading B2B marketplace and AI procurement platform, revolutionizing how hospitality and F&B businesses source products and manage purchasing operations. With approximately five years of operational excellence in Indonesia and the broader Southeast Asian region, we've established ourselves as the trusted procurement partner for domestic and international buyers alike.
Our platform serves a diverse client base including domestic hospitality and F&B buyers, as well as international stakeholders such as property developers, interior designers, and hotel groups seeking reliable Indonesian suppliers. We've built a strong foundation in furniture and home décor, and are now expanding aggressively into food & beverage and consumables—categories that represent recurring, high-volume purchasing opportunities.
Headquartered in Singapore with a fully licensed PT PMA in Indonesia, we combine international standards with deep local market expertise and regulatory compliance.
5 Years
Operating in Indonesia & Southeast Asia
#1 Platform
Leading B2B marketplace for hospitality
Dual Entity
Singapore HQ + Indonesian PT PMA
Our Footprint Today
320+
Hotels & Resorts
Active users on our procurement platform
1000+
Monthly Orders
Processed through our AI system
$5M+
GMV Monthly
Gross merchandise value transacted
Our Customer Base
  • Hotels & resorts from boutique properties to large chains
  • Villa management companies operating multiple properties
  • Restaurants and hospitality groups with complex procurement needs
  • Property developers requiring FF&E procurement services
Geographic Expansion
We've established a dominant presence in Bali, one of Indonesia's most competitive and sophisticated hospitality markets. This strategic foundation has given us deep insights into high-end buyer requirements and complex supply chain dynamics.
We're now expanding aggressively into Jakarta and other major Indonesian cities, bringing our proven platform to hotels, restaurants, and corporate buyers nationwide.
One Connected Ecosystem
Buyamia uniquely combines two powerful platforms into one seamless ecosystem, giving our partners unprecedented access to B2B buyers while providing those buyers with intelligent, automated procurement capabilities.
Buyamia Marketplace
Our B2B marketplace connects suppliers with serious buyers across multiple high-value categories:
  • Furniture & home décor - from guest room furnishings to lobby installations
  • Food & beverage - fresh produce, proteins, dry goods, beverages
  • Beauty, amenities & consumables - guest toiletries, cleaning supplies, operational essentials
Buyers can search comprehensive catalogues, send RFQs to multiple suppliers, compare quotes, and place large-volume orders with confidence.
AI Procurement Platform
Our AI-driven operating system is purpose-built for hospitality and property procurement, automating the entire purchasing workflow:
  • Intelligent ordering - voice and chat-based order placement
  • Quote management - automated RFQ distribution and comparison
  • Order tracking - real-time visibility from placement to delivery
  • Forecasting & reporting - predictive analytics based on occupancy and usage patterns
This isn't just software.. it's a complete transformation of how hospitality businesses procure goods.
For Buyers: Smart, Simple Procurement
Traditional procurement is broken.. scattered across spreadsheets, endless WhatsApp threads, and manual processes that waste valuable time. Our platform replaces this chaos with intelligent, conversational ordering that feels natural and effortless.
Buyers can simply talk or type to our AI assistant to place orders, just as they would speak to a trusted procurement manager.
The system understands context, remembers preferences, and learns from each interaction.
Smart Templates
Build and save order templates for recurring purchases—weekly F&B orders, monthly consumables, seasonal items. One-click reordering with intelligent quantity suggestions based on historical usage.
Predictive Intelligence
Integration with hotel occupancy data and POS systems enables the AI to understand usage patterns and predict needs before they arise. The system can automatically suggest reorder quantities based on upcoming bookings.
Group Buying Power
Villa management companies and hotel groups can leverage collective purchasing power through our group buying features, while maintaining individual property-level control and reporting.
Automatic Reordering
Set minimum stock levels and let the system handle reordering automatically. The AI monitors inventory, tracks lead times, and ensures you never run out of critical items during peak occupancy periods.

Real-time tracking: Every order moves through clear status stages - pending, processing, in transit, delivered - with notifications and updates keeping all stakeholders informed throughout the entire fulfillment process.
Example: Event Order in Minutes
Let us show you how radically simple procurement becomes with Buyamia. In our live demonstrations, we've shown procurement managers placing complete, complex orders in under three minutes - orders that would traditionally take 30-60 minutes of manual work across multiple suppliers.
01
Natural Conversation
The buyer simply tells the AI assistant about their upcoming event: "We're hosting a wedding dinner for 150 guests this Saturday at 7 PM at the Garden Pavilion."
02
Intelligent Item Building
Based on the event details, the AI suggests and builds a comprehensive item list: premium beef, fresh fish, aromatic rice, specialty flours, cooking oils, seasonal vegetables, free-range eggs, and curated wine selections - all with appropriate quantities calculated for 150 guests.
03
Logistics Automation
The system automatically populates delivery details: date (Friday for Saturday event), time (morning delivery), exact location (kitchen loading dock, Garden Pavilion), and recipient information with contact number for coordination.
04
Review & Confirm
The buyer sees a clear, comprehensive summary of everything—items, quantities, delivery details, estimated costs. One click confirms and sends the RFQ to qualified suppliers who can immediately quote on the complete order.
For Suppliers: Centralized Orders & New Demand
While buyers experience unprecedented simplicity, suppliers gain something equally valuable: complete visibility and control over all B2B orders in one centralized dashboard. No more juggling multiple communication channels, losing track of requests, or missing opportunities because an order got buried in a WhatsApp thread.
Unified Order Management
All B2B orders from Buyamia's network of 320+ hotels and F&B buyers flow into your single supplier dashboard. Your team can efficiently:
  • Receive and review RFQs with complete buyer context and requirements
  • Respond with competitive pricing and realistic lead times
  • Track customer relationships and identify your most valuable accounts
  • Analyze sales trends to optimize inventory and anticipate demand
  • Monitor performance metrics including response times, fulfillment rates, and customer satisfaction
All Communication Captured
In-platform messaging, logged WhatsApp conversations, email notifications - everything is recorded and accessible in one place for complete order history and accountability.
AI Voice Outreach
For urgent orders, our AI assistant can make phone calls to suppliers in local language with natural, professional tone - ensuring critical orders never fall through the cracks.
Flexible Fulfillment
If you can't fulfill 100% of an order, the system intelligently splits requirements and sources top-up items from complementary suppliers - ensuring buyer satisfaction while maximizing your revenue.

Pro Tip: Suppliers who respond quickly to RFQs (within 2 hours) win 3x more orders than slower competitors. Our dashboard makes rapid response easy with mobile notifications and one-tap quote submission.
Benefits for Our Strategic Partners
Partnering with Buyamia isn't just about adding another sales channel - it's about future-proofing your business and positioning yourself at the forefront of B2B digital transformation in Southeast Asia's hospitality sector.
Immediate Market Access
Instant access to hundreds of active hotels and F&B buyers who are already trained on the platform and actively placing orders. No need to build awareness or educate the market—the demand is already there.
Seamless B2B Entry
Transition from B2C/omnichannel to B2B online with minimal additional technology investment. We provide the AI layer and procurement infrastructure—you bring distribution, product range, and operational excellence.
Operational Efficiency
Eliminate scattered WhatsApp orders and email chaos. Consolidate all B2B activity into one system with clear reporting, demand forecasting, and performance analytics that drive smarter business decisions.
Future-Ready Technology
Align with AI-driven procurement trends rather than clinging to manual processes that will become obsolete. Position your company as a forward-thinking partner that embraces innovation.
Data-Driven Growth
Our analytics dashboard provides insights you've never had access to before:
  • Which buyer segments are growing fastest
  • What products are trending across different property types
  • Seasonal demand patterns to optimize inventory
  • Competitive positioning and pricing intelligence
  • Customer lifetime value and retention metrics
Competitive Advantage
Early partners gain significant advantages as we establish category leadership. As the first major distributors in key categories, you'll benefit from:
  • Preferred placement in buyer searches and recommendations
  • Co-marketing opportunities and featured supplier status
  • Input into platform feature development and roadmap
  • Exclusive partnership territories in key verticals
What We Look For in a Partner
Buyamia is highly selective about supplier partnerships. We're not building a marketplace of thousands of vendors competing on price alone- we're curating a network of exceptional partners who share our commitment to quality, service excellence, and technological innovation.
1
Technology Mindset
Partners who understand where AI and automation are heading and are genuinely excited to adopt these tools. We need collaborators who see technology as an enabler, not a threat- leaders who want to be at the forefront of digital B2B transformation.
2
Product Breadth & Depth
Strong product variety across key categories with consistent availability. We're looking for partners who can handle volume, maintain stock levels, and offer comprehensive ranges that meet diverse buyer needs from budget to premium segments.
3
True B2B Pricing
Ability and willingness to provide genuine wholesale pricing that's meaningfully different from retail. Our buyers are sophisticated- they know market rates and expect substantial volume discounts that reflect true B2B economics.
4
Responsive Operations
Fast, professional responses to RFQs and orders. In the hospitality industry, timing is everything. Partners who can quote within 2 hours and fulfill within agreed timeframes become preferred suppliers and win significantly more business.
Beyond Transactional Relationships
We value good people with long-term thinking. Partners who give candid feedback, help us identify platform improvements, and collaborate to build better tools together. This isn't about extracting maximum short-term profit- it's about building something sustainable and transformational for the entire industry.

Quality over Quantity: We intentionally limit the number of suppliers per category to ensure each partner has sufficient order volume to make the partnership commercially attractive. We're building depth, not breadth.
Partnership Commercial Model
Our commercial structure is designed to be transparent, fair, and performance-based. We believe in aligning incentives so that when our partners succeed, we succeed—and most importantly, when buyers get excellent service and pricing, everyone wins.
Subscription Access
Indicative: IDR 2.5 million per month
This covers your complete access to:
  • Supplier dashboard and order management system
  • RFQ intake and quote submission tools
  • Real-time order tracking and status updates
  • Sales reporting and forecasting analytics
  • Customer relationship management features
  • Integration support and technical assistance
Performance-Based Fee
3% per order processed through the platform
This success-based fee means:
  • You only pay when you actually make sales
  • No hidden transaction costs or surprise charges
  • Includes payment processing and buyer support
  • Covers order fulfillment tracking and dispute resolution
  • Lower than typical marketplace commissions (5-15%)

Flexible for Strategic Partners
For long-term strategic partners committing to exclusive category arrangements or significant volume commitments, we're open to customized commercial structures. Final pricing and terms are discussed with Rachelle and Evita based on your specific business model, product categories, and growth objectives.
Most partners find this model extremely reasonable compared to the alternatives: building proprietary B2B technology (millions in development costs), hiring additional sales and support staff, or accepting the inefficiency and missed opportunities of traditional fragmented ordering channels.
30%
Average time savings vs. traditional procurement processes
45%
Increase in order volume for active suppliers within first 6 months
92%
Partner satisfaction and platform NPS score
How We Work With You
Partnership success requires more than just signing a contract and accessing software. We provide hands-on support, strategic guidance, and technical collaboration to ensure you maximize the value of the Buyamia platform from day one.
Comprehensive Onboarding Process
1
Catalogue Setup
We work with your team to digitize and structure your product catalogue with professional photography, detailed specifications, accurate pricing, and appropriate categorization for buyer discovery.
2
Location Mapping
Configure your warehouse locations, coverage areas, delivery capabilities, and minimum order requirements to ensure accurate matching with buyer locations and needs.
3
Team Training
Comprehensive training for your sales, operations, and customer service teams on dashboard navigation, RFQ response workflows, order management, and reporting tools.
4
Integration Support
Technical collaboration to connect your internal systems—inventory management, ERP, accounting software—for seamless data flow and reduced manual entry.
Technical Collaboration
We welcome partners who want to deeply integrate Buyamia with their existing technology infrastructure. Our technical team can work directly with your IT department on:
  • Real-time inventory synchronization
  • Automated order export to your fulfillment systems
  • Pricing updates and product catalogue management APIs
  • Custom reporting and business intelligence connections
Continuous Improvement
Your feedback directly shapes our product roadmap. We actively solicit input on:
  • New features that would streamline your operations
  • Buyer-facing tools that would increase your conversion rates
  • Reporting and analytics that provide actionable insights
  • Integration capabilities that reduce manual work
Our Vision & Roadmap
Buyamia is building the first-of-its-kind AI-driven procurement operating system specifically designed for the hospitality industry. While others focus on generic B2B marketplaces, we're creating intelligent infrastructure that understands the unique complexities of hotel, villa, and restaurant purchasing.
Current Focus: Deepening Dominance
We're strategically strengthening our position in Bali, where we've already established market leadership, while simultaneously expanding into Jakarta and other key Indonesian cities. This dual approach allows us to:
  • Refine our platform with insights from Bali's sophisticated hospitality market
  • Build case studies and proof points for Jakarta expansion
  • Establish category-by-category supplier partnerships that scale nationally
  • Create network effects where buyer and supplier density drives accelerating value
Product Roadmap: Intelligent Automation
Advanced AI Forecasting
Predictive models that analyze occupancy patterns, seasonal trends, historical usage, and upcoming events to automatically forecast procurement needs with increasing accuracy - reducing both stockouts and overordering.
Dynamic Pricing Intelligence
Real-time market pricing insights, automated competitive analysis, and smart negotiation tools that help both buyers and suppliers optimize pricing decisions while maintaining healthy margins.
Enhanced Group Buying
Sophisticated coalition purchasing tools that allow hotel groups and villa management companies to aggregate demand, negotiate volume discounts, while maintaining individual property-level control and customization.
Cross-Border B2B Expansion
Opening our marketplace to international buyers seeking Indonesian suppliers, creating export opportunities for our partners and positioning Indonesia as a premier source for hospitality products across Southeast Asia.
Our 3-Year Vision
"We envision a future where most hospitality procurement in Southeast Asia runs through intelligent systems that understand demand patterns, optimize pricing, predict needs, and coordinate logistics automatically. We're not just digitizing the existing process—we're fundamentally reimagining how hotels and restaurants buy goods. And we're building that future together with a carefully selected group of strategic supplier partners who share this vision."
Wayne, CEO & Founder
Next Steps
Thank you for taking the time to explore this partnership opportunity. We understand that a decision of this magnitude requires careful internal evaluation, stakeholder alignment, and board-level approval. We're committed to supporting you throughout that process.
01
Documentation & Materials
We will provide you with this comprehensive overview deck plus a detailed company profile document suitable for internal distribution and board presentations. These materials include financial projections, technical specifications, and case studies.
02
Internal Review & Alignment
On your side, we understand you'll need to conduct internal stakeholder discussions, evaluate how this opportunity aligns with your existing B2B strategy, and secure appropriate approvals from leadership and board members.
03
Pilot Scope Definition
Together, we'll identify the most promising categories, geographic locations, or buyer segments to pilot. This focused approach allows us to demonstrate value quickly while minimizing risk and operational disruption.
04
Board Presentation Support
If helpful, we're very happy to join your board presentation—either virtually or in person—to answer technical questions, address concerns, and provide additional context on market opportunity and competitive positioning.
Timeline Expectations
We recognize that enterprise partnerships require appropriate due diligence. A typical timeline from initial conversation to pilot launch includes:
  • Weeks 1-2: Internal review and stakeholder discussions
  • Weeks 3-4: Board presentation and commercial negotiations
  • Weeks 5-6: Contract finalization and technical preparation
  • Weeks 7-8: Onboarding, training, and catalogue setup
  • Week 9+: Pilot launch and performance monitoring
What We Need From You
To move forward efficiently, we'd appreciate:
  • Identification of your internal project champion and decision-makers
  • Preliminary thoughts on pilot scope (categories, locations, volume)
  • Timeline expectations and key internal milestones
  • Any specific concerns or requirements we should address
  • Technical contact for integration discussions

Confidentiality Assured: All partnership discussions, commercial terms, and proprietary information are treated with strict confidentiality. We're happy to execute NDAs or confidentiality agreements as needed to facilitate open, transparent conversations.
Thank You!
Thank you for your time, attention, and interest in partnering with Buyamia. We're genuinely excited about the potential to grow together and transform B2B procurement in Indonesia's hospitality industry.
Your Buyamia Partnership Team
Wayne Thompson
CEO & Founder
Strategic partnerships and platform vision
💬 +1 (754) 236-9064
Rachelle Starr
Head of Partnerships
Commercial discussions and key account management
💬 +62 811-3971-606
Evita
Seller Success Manager
Onboarding, training, and day-to-day support
💬 +62 812-9945-104
We're Here to Help
Please don't hesitate to reach out with any questions, no matter how detailed or technical. Whether you need clarification on platform features, want to discuss commercial terms, or need support preparing your internal presentations, we're here to help you make the best decision for your business.
"The best partnerships are built on mutual respect, shared vision, and genuine collaboration. We look forward to building something exceptional together."